Based on demographic data and customer insight, Karma recruits for any campaign as many media outlets as are relevant, permitted by budget and available to deliver the brand narrative, including print, online, television, radio, new media, outdoor and events.
A brand is a bottom line asset, worthy of diligent guardianship. We make it our business to understand brands and their relationships with stakeholders. The brand relationship is cultivated through visual, verbal and experiential dimensions. Our design work for branded identity corrals all three to create brand equity in an ownable idea.
We take a media-inclusive approach to message and a designer's eye to execution. At Karma, all creative ideas stem from a communications strategy, because our job is to use the power of creativity to achieve business purpose.
Not all marketing messages are carried by advertising. Many companies communicate heavily with stakeholders through brochures, product packaging, websites and other tactical media. Karma treats all of these opportunities as part of the branded experience.