perception is the better part of opportunity

We start with the customer and work backwards, because knowing more about your target audience and market position is what it takes to be relevant.

Insight Development

Effective communications campaigns rely on careful planning, good research and the creativity of execution. There are many resources and research tools that allow marketers to cultivate insights about audience attitudes and behavior, market size, and positioning opportunity. Based on each particular challenge, the Karma team identifies the right approach, methodologies and partnerships for developing intelligence that supports communications planning.

Campaign Planning & Design

Not everything happens according to plan, but a disciplined approach makes communications an accountable practice, without diminishing the art form. Karma excels at the work of defining the role of communications in reaching business goals and crafting campaigns to serve those objectives. While many of our clients develop their own organizational marketing plans, just as frequently, we engage early in the development of marketing planning.