In a way, we are media. And that's not a grand conceit.
We create news value for our clients in a world where traditional communications genres - journalism, advertising and public relations - are no longer siloed. New distribution channels have created nearly ubiquitous access to immediate, unfiltered information. This dynamic transforms brands into media centers in their own right.
We nurture relationships with traditional media that are themselves, great brands. When they tell your story, their credibility becomes yours. Today, though, that is only the cusp of the news content opportunity.
Earned media influences opinions and outcomes - what people believe and ultimately how they act or respond. We bring our clients innovative approaches to creating news value, insight about message strategy and disciplined media relations programs.
Through social media, people share opinions, insights, experiences and perspectives with each other. Some of the most important emerging opportunities to make news are online, where authorship is often shared with the stakeholder.
We are adept strategists and planners for press, community affairs and programmatic events that create a physical experience to engage audiences.
Strong community-relations can link hyper-local audiences with relevant and timely information. It establishes a mechanism for more personal dialogue and relationship building.
When reaching the target audience with the right message requires an interceptive, one-to-one approach, Karma knows how to take it to the street from our solid and extensive experience in creating, coordinating and training street teams.